How We Got Here
Item # 1
A Call to Artists.
Six students. Six arts professionals. One amazing Create Day where they worked together. The pros presented their personal stories and their work in graphic design, animation, illustration, arts education, and non-profit arts management. The students learned about local colleges where they can pick art majors and get them on track to a great career!
Item # 2
They Toured. They Imagined.
The group was among the first to see the renderings of the new museum and learn about the educational, playful, cultural, and inspiring experiences that visitors will have. Through listening carefully and sketching freely, everyone started to frame what they wanted to contribute artistically to the new brand.
Item # 3
A Collective Co-Creation.
Students worked side-by-side with two different professionals who shared their artistic area of interest. During the Create Session, they interpreted the essence, as well as literal features, of the new museum into a collection of illustrations that would be married together in a dynamic brand identity system.
Item # 4
Our New Branding.
Our marketing team sorted through the drawings then digitized and compiled them into six interchangeable brand marks and an ever-changing brand system that is full of playfulness and joy. The identity is made to move and evolve, and will creatively morph into versions in the future that match themes, fundraisers, special programming, and more.
Meet the Creative Team
We love it when we can create opportunities that bring people together – and our new brand was no exception. Students age 14 to 18 who want to study art in college, make a career in the arts, or just always have art in their life took part. And professionals who have an affinity for working with youth and love their careers joined us as well.
Age 18, Freshman at Mohawk Valley Community College, graduate of New York Mills High School
Age 16, 11th grade, Sauquoit Valley High School
Age 17, 12th grade at Proctor High School
Age 14, 9th grade at Utica Academy of Science
Age 17, 12th grade at Holland Patent High School
Age 15, 10th grade at Proctor High School in Utica
Arts Educator and Owner of TG Custom Designs, LLC
Artist and Studio Manager at Sculpture Space
Owner of Stronghold Animation
Graphic Designer, Owner of McGrogan Design
Illustrator, Owner of Retro Sorrento
Create Day with Arts Professionals and Students was made possible by...